Dear (name of client)
Paragraph 1: (Introduce the company. Give a brief history of the company. Be sure to capture the reader’s attention)
Paragraph 2: (Introduce the products or services you are trying to sell to the customers. Entice the client without making impossible or unrealistic claims. Make the client see the benefits of investing in your goods or services.) Make sure that the letter flows well and that each sentence is a build up from the previous.
Paragraph 3: (Give the client your contact information i.e. website, email address, physical address or postal address.)