Fundraising letters play a major role while collecting funds for any cause or charity.
The letter must begin by establishing the credentials of the organization that you are working for or representing.
It is good to present your case in a clear, concise and honest manner. The reader will become wary if you promise to undertake unrealistic targets. So, stick to facts and achievable goals.
To make an impact on the reader, you can narrate a couple of real-life success stories, where your organization has made a difference.
If you are writing to a donor who has already helped you in the past, thank him/her at the outset. Then, go on to explain how the money given was successfully utilized. Do not make general statements. Stick to particular things, where the money was utilized, for instance, the text books or blankets you have bought for street children etc.
Do not make your letters too long; most people would not have the patience to go through them. Keep them short and simple.
It is best to come straight to the point. You can mention the amount you are expecting to collect through fundraising. At this point, it is also good to give a deadline with which you are working. It gives a better impression to the donor that you are working within a specific time-frame.
The success rate of a fundraising letter is better if you enclose a pre-paid envelope along with a card, where the donor has to just fill in the details of the money he/she wishes to give.
The final paragraph must include a note of thanks for the time and effort the donor has spent on reading the letter.