The first thing to remember when you are writing a charity or fundraising letter is that these letters are unsolicited letters. So, the reader has to be impressed in the first few lines itself.
It is best to write these letters on a letter-head to make it more impactful. A letter on a plain paper with just a signature with no proof of credentials is less likely to have any impact whatever.
Once your credentials are established, it is best to come to the point rather than beat about the bush.
It is important to address the letter to a particular person rather than a designation or to a group in general.
It is best to be specific about what you are seeking, be it money, time or services.
Remember to outline briefly what your cause is and how the contribution of the reader will be beneficial. Explain how the contribution made by the reader will help. Be specific, do not exaggerate or make sweeping statements.
If you are writing to somebody who has contributed to your cause in the past, be sure to thank him/her in the first place. Also, briefly mention how the previous help has benefitted.
It is good to give specific examples of how your work has helped a person’s life. To make an impression give reference of specific people and how you and your organization have helped them. This way, the donor knows that you are dealing with real flesh and blood people rather than some arbitrary cause.
If you are asking for money, try and be specific about the amount you wish to collect. It is also a good idea to give a time frame for response so that the reader also knows you have a deadline.
To get a better response from your donor it is good to enclose a self-addressed stamped envelope, so that they can get back to you without any hassles.
At the end it is important to thank the potential donor for the time and effort he/she has spent in going through your letter.
Category: Charity Letters
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