It is essential for every business to understand all the key strategies to employ in order to lead in the market place. A marketing letter is a document meant to compel customers to go for the goods and services you are offering. It speaks on your behalf and how good it is determines how successful your business is going to be. In order to write a compelling marketing letter, make it short. A one-page letter is enough to make the required impact.

The first impression matters. By this I mean that the first sentence calls all the shots. If the first sentence is good enough, the reader will definitely read the second sentence and the next and before she knows it the letter is finished. As you write, do not make it obvious that you are doing sales. Identify a certain problem and solve it with your product in the most natural way.

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From,

Mr Collins,

Head of Marketing department,

GMX Constructions Ltd,

Chicago

To,

Mr Smith,

Dean,

Imperial Institute of Architecture,

Chicago

Dear Mr Smith,

I, Mr Collins, the marketing head for the GMX Construction Ltd, am writing this letter to put forward a proposal for the sponsorship of the annual event which your esteemed institution has during the prior week of Easter. Our firm is venturing into a township project and the platform which shall be created by the event shall be apt for marketing this project. The event not only attracts the students from various other educational institutions but also many potential consumers which is the major attraction for us.

The details regarding the sponsorships have been enclosed along with this letter and I am hopeful that you, on behalf of the Imperial Institute of Architecture, shall be providing us with the opportunity for sponsoring this elite event for this year. We also wish to book a stall or two, as per the availability, for exhibiting our efforts in this event. Waiting for your reply,

Yours faithfully,

Mr Collins

From,

Ms Rosanna,

Marketing manager,

Ritz Shopping Complex,

Stockholm

To,

The marketing staff,

Ritz Shopping Complex,

Stockholm

Dear people,

I, Ms Rosanna, the marketing manager for the Ritz Shopping Complex, have a happy announcement to be made today. The marketing department of the Ritz Shopping Complex has been awarded the title of ‘Most Efficient Department of the Mall’ for this year. The inspection team which had visited the mall during last week has nominated five employees from our department for the title of ‘Most Efficient Employee’ out of the total of seven employees.

The annual journal to be published shall be having interviews of all the nominees and then there is also the creative part wherein the employees can contribute wilfully. I am very glad that our team has succeeded to such height. However, this does not mean that we should be satiated with what we have achieved. I wish to see all seven nominations from our department in coming year and I am hopeful that I will not be disappointed.

Yours faithfully,

Ms Rosanna

From,

Mr Kolinsky,

Marketing manager,

Wings Apparels Ltd,

Lancashire

To,

Mr Rodriquez,

Organiser,

Student Ball event,

Lancashire

Dear Mr Rodriquez,

I, Mr Kolinsky, the marketing manager of Wings Apparels Ltd, am writing this letter in response to the application sponsorship letter which you have conveyed dated 14 December, 2010. The event details have been studied by us and we are glad to announce that we are ready to sponsor the part of the event which we have been approached for.

The sponsorship shall be provided in segmented form. Forty percent of the sponsorship shall be provided in the form of gift coupons for apparels and accessories which shall be awarded to the winners of the various competitions to be held during the event. The rest of the sponsorship shall be delivered in cheque a week prior to the event. Also, we need prime locations or the posters and banners which shall be displayed during the event. The topography of the venue is under study and the further details shall be provided later.

Yours sincerely,

Mr Kolinsky

From,

Mr Brad,

Head of marketing department,

End Star Medication Aids,

Glasgow

To,

Mrs Raven,

Marketing manager,

End Star Medication Aids,

Glasgow

Dear Mrs Raven,

I, Mr Brad, the head of the marketing department for the End Star Medication Aids, am writing this letter to elucidate certain areas of concern in our department. The inspection by the inspection team has pointed out certain areas where we need to up the ante in our performance. I have assured the inspection officers that the purpose of the inspection shall be served and I am affirmative that you not leave any stone unturned to fulfil my words. The areas of concern and the things which are needed to be taken care of have been mentioned in the table of contents which has been enclosed along with this letter.

Any problem in getting the things at par should be reported to me within no time and I am hopeful that the inspection team shall not be disappointed when they make their next inspection visit in the coming month of August.

Yours faithfully,

Mr Brad

From,

Mr Swift,

Marketing manager,

UBQT Shopping Mall,

London

To,

Mr Stevenson,

Principal,

St Andrew’s school,

London

Dear Mr Stevenson,

I, Mr Swift, the Marketing manager of the UBQT Shopping Mall, London, am writing this letter in response of the advertisement put on behalf of you school in ‘The Daily Times’ on 21^st of June, 2011. The stationary products which you have mentioned in the advertisement are all available in our mall and at different rates. The different rates of the products which you have mentioned have been incorporated in the documents enclosed along with this letter. Moreover, you shall be getting discounts since the products have to be purchased in bulk and I assure you will be getting the best deal with us.

The quality of the products from us is unmatched by all other products in the market. Further, if even a single product is not having the satisfying quality then the product shall be replaced with no money to be paid for it. Looking forward to your reply,

Yours faithfully,

Mr Swift

August 6, 2010

Dear Anju,

I know you are having a hard time juggling your job and housework and then comes the extra bills, tickets and things to be taken care of.  We are here at your service just for that.

These are some of the ways I can be of service to you.

• · Booking a train, airways, or even a movie ticket.
• · Paying your bills, electricity, telephone, internet, etc.
• · Tour and travel arrangements.
• · Finding a job.
• · Finding a match for your daughter.
• · Getting some kind of information.

I will use my knowledge and skill to help you in any way possible.  I have been of help to quite a few of our friends, Shalini, Kavitha to name a few.  You can talk to them to know for yourself.  When you have the time, you can look up our website www.esolutions.com and see how we will make your life a lot easier.  Give me a call and gain some free moments for yourself.

Best Regards,

Reena

Phone:  9665243190

August 6, 2010

Dear Friends:

We announce the opening our store “Home Sweet Home” in the Avadi Market close to “Abirami Textiles” on August 15, 2010, and welcome you all.  We deal with all sorts of building requirements, specializing in flooring needs.  Once you step into our store, you will have all your building needs met.

Superstar Vijay will be here for the inauguration at 10 a.m. on 15^th August and there will be a discount of 10% on the  opening day.  We have a stock of all kinds of vitrified tiles, Italian marbles, granite, wooden flooring, false ceilings, glass, doors, PVC materials, pipes, and anything that comes in handy for building a home.  We are also planning on expansion to deal with interior decoration products to convert your house into a home.

Do grace the store with your presence and see our large range of products and how our various products will be of use to you.

Best Regards

Ravi Swaminathan

Home Sweet Home

Phone:  9756882190

August 6, 2010

Dear Friends,

Have you ever wondered why there are not enough services to organize parties with a creative edge?  You have always had to make do with the services available here or travel great distances for setting up a party that pleases you.  We are pleased to introduce our event management services.  Sweet N’ Sour has been in this service for eight years and now we are planning on opening a branch in your locality in Avadi.

You can forget about all hustle and bustle when you think of holding a party and just leave it to us.  We have a dedicated team with their thinking caps on to make your party colorful, creative, and different.  We are even ready to work on creative ideas from your side.

Whether it is a birthday party, a wedding, or just a get-together, just give us a call and we are at your service.

Eagerly waiting to make Avadi colourful.

Best Regards,

Vidhya S. Rajan

Sweet N’ Sour

Phone:  9665243190

August 6, 2010

Dr. Vijay Pandian

Health s Wealth Clinic

Chennai

Dear Dr. Pandian:

You have established your practice in this locality quite well and we are glad that you have procured the faith of all the people of this locality.  To introduce myself, I am working for the company, “Herbatones Remedies” and we deal with herbal remedies for various illnesses.

As an established medical practitioner you would certainly know the advantages of using herbal medicines.  I am enclosing our catalogue, which also explains the medicines in some detail.  I do strongly recommend you to use our products for prescription as and when necessary.  I will come in person with samples at your convenience.

We know you are very concerned about the well-being of your patients and our medicines will certainly be of good benefit to them.  You can go through the catalogue and call me for any further information required.

Thanking you.

Yours Sincerely,

Dinesh Ram

For Herbatones Remedies

Phone:  9885420197