Introduction letters can be personal letters as well, but more often than not, they are generally used for business purposes.

Business introduction letters can be categorized into two types-the business to customer introduction letter and the business to business letter.

The letters must be brief and concise, written in a friendly tone.

The letter must be preferably addressed to a particular person as it is more effective.

The letter must start with a short self-introduction and an explanation about why the letter is being written. One such example could be the new product introduction letter.

It would also be good to mention some positive points which would benefit the addressee as well. For instance, a business introduction letter could end on a positive note about a mutually beneficial arrangement.

It would be a good idea also to reassure the addressee of a follow-up in person to convey the sincerity of the letter. For example, while introducing a product for sale, it would be in your own interest to send someone for explaining about the product in person.

An introduction letter must always end on a positive note.

Introduction letter template

Introduction letter format

Letter for introducing a Product for Sale

New Product Introduction Letter

New Employee Introduction Letter

Business Introduction Letter

BUSINESS INTRODUCTION LETTER TEMPLATE

BUSINESS INTRODUCTION LETTER FORMAT

COMPANY INTRODUCTION LETTER

COMPANY INTRODUCTION LETTER TEMPLATE

CONSTRUCTION COMPANY INTRODUCTION LETTER

BUSINESS TO CUSTOMER INTRODUCTION LETTER

NEW BUSINESS WELCOME LETTER

SALES INTRODUCTION LETTERs

RESUME INTRODUCTION LETTER

PROFESSIONAL INTRODUCTION LETTER

REALTOR INTRODUCTION LETTER

BUSINESS TO BUSINESS INTRODUCTION LETTER

SERVICE INTRODUCTION LETTER

CV INTRODUCTION LETTER

Designation,

Address

Date (e.g. 15 December 2005 or December 15 2005)

To

Mr/Ms/Mrs Full Name,

Designation,

Address

Dear Mr/Ms/Mrs Last Name,

Let me introduce myself formally. I am ___________; we met each other in the monthly meet organized by our common sponsor Mr._________. Congratulations on your new contract with ABC Associates.

The purpose behind writing this letter is to introduce to you Mr. _______. He is a well known family friend of mine. He has an experience of over ten years as a consultant. I remember you telling me that you needed such a profile for your company. It is my immense pleasure to introduce such a candidature to you. Please find enclosed his resume and other relevant particulars. I would highly appreciate that you sanction him a personal interview with your firm.

Regards,

Full Name

Designation,

Address

E.g. William Jones,

Accountant,

Jones and Co.

Alaska

Date

16 December 2001 (or) December 16 2001

Receiver’s Name (with salutation Mr/Ms/Mrs/Dr)

Designation,

Address

E.g. Ms. Clara Nebraska,

Manager,

SoftTech Solutions,

Alaska

Dear (Salutation and Last Name)

Dear Ms. Nebraska,

The first paragraph should have a brief introduction of the sender of the letter. Be concise and to the point.

The second paragraph should be the introduction of the candidate being introduced. Mention the reasons of introduction and proper recommendation if needed. Try to support your candidate as much as possible for positive outcome. But be careful in giving right details to avoid embarrassment in the future.

End the letter with thanks.

Sincerely,

Sender’s Name

Bangalore.

May 16, 2001

Ms. Veda Kapoor,

Recruiting Manager,

Quality Inc.,

Palki Bazaar, New Delhi.

Dear Ms. Kapoor,

This is with reference to your advertisement in the employment website asking for Software Engineers for your company. I, Rupali Ganguly forward my candidature for the same.

I am interested in joining your company and I carry with me the required education and experience you are looking for, for the position. I am willing to relocate upon need and I am good at meeting targets. I also forward a reference from Mr. Sandeep Chotali, Senior Sales Head, Quality Inc., for the same post.

In this regard I have enclosed my CV and I await further correspondence. I would consider it to be highly prestigious if I am associated with your company. Thanks for your time.

Sincerely,

Ms.Rupali Ganguly,

Software Engineer.

Enclosure(1)

TESCO & Co.,

18 June 1998

Mr. Fred Allwyn,

Marketing Head,

LT Limited,

Bond Street,

Michigan.

Dear Mr.Allwyn,

I thank you for your close association with our company in the past. We appreciate the quality business you have done with us. The sale of our water filter has more than tripled after you have started marketing for us.

As a token of appreciation our company has decided to offer you a service agreement for the repair and maintenance of the water filter supplied by us. This agreement includes a two year service plan to the customers who buy our product through you.

I would appreciate it if given a chance to have a discussion on this at the earliest possible time convenient to you. You can call me anytime after tomorrow to propose a date for the same. It has always been a pleasure to work with you.

Sincerely,

Charles Goodwill,

General Manager.

AT & T Limited.

28 May 1998

Mr. Rashid Seth,

Director,

Seth Group of companies,

Pearl City,Kolkata.

Dear Mr.Seth,

I warmly congratulate you on your effective speech concerning the need to conserve power in the conference we had yesterday. I was impressed by your attitude towards being eco-friendly.

In this concern I write to you about my company AT & T Limited. We manufacture solar cookers and we have been in business for a period of one year. I need not mention to you the benefits of using a solar cooker today. Hence all I want to emphasize on is the kind of business offer I am willing to extend to your company.

I propose to call you by this weekend to discuss further about the offer. We will be delighted to get into a deal with you.

Thanks and Regards,

Deep Chaudhary,

Senior Sales Head.

Comfort Housing.

December,26 2001

Mr Greg Smith,

221/18,North Avenue,

London.

Dear Mr.Smith,

My name is Richie Lair and I am a realtor. I have set up an office in your neighborhood recently. I have branches all over London and I am in the business of providing homes to customers depending on their needs.

This letter is to enquire whether you are pondering upon selling your apartment in North Avenue. I assure you a good deal if you have any such plans. Also I guarantee you a profitable deal in setting up a home at the place of your choice.

You can get in touch with me on 001566888 or you can drop into my office at anytime after noon. Incase you are not interested I would appreciate it if you pass the word around. I regret any inconvenience caused.

Sincere Thanks,

Richie Lair,

Realtor.

Dossain Group of Companies.

16 April 1998

Mr.Kabir Khan,

CEO,

ITSOL Limited,

ITCity, Bangalore.

Dear Mr.Khan,

This is to introduce to you my close friend and business associate Ms.Laura Hardy. She has been a close acquaintance and I have also enjoyed the privilege of being professionally associated with her.

Ms.Hardy owns a chain of restaurants in London and has been more than successful in her ventures. She has now decided to expand her business globally and has convinced herself to open a similar chain in India. She had requested me to introduce her to potential partners in India. Upon hearing about you and your ventures, she has expressed her desire to meet you.

I would appreciate it if you can meet up with her and be of any assistance if you can. She will get in touch with you once she reaches India which is to happen mostly by the end of this month.

Best Regards,

Rose Dossain,

Director.

Connexions Consultancy.

September 24, 2004

Mr.George Brown,

General Manager,

Fresco International,

Amity Hall, New York.

Dear Mr.Brown,

I take immense pleasure in introducing to you the resume of Ms. Kate Hall in connection with the vacancy of a receptionist you have at your company. Ms. Hall, according to me is the best person available with us for the job.

Her candidature including her education, experience, and location suit your requirements perfectly. She is well groomed and has a clean record. She speaks four languages as is your requirement. Also she is ready to join immediately after she is confirmed.

Please find enclosed a copy of her resume. I will be waiting for further correspondence from your side. You can call me anytime  before this weekend in this regard. Its always been a pleasure assisting you.

Sincerely,

Racheal Long,

HR Manager.

Enclosure(1)

Simplicity Limited.

15 April 1998

Mr.Chang Lee,

Director,

Easy Home Appliances,

Kansas.

Dear Mr.Lee,

Have your customers often complained about dirty corners and difficulty in reaching the roof edges? If yes is the answer, then we have the right product for you. We at Simplicity Limited have designed the right kind of vacuum cleaner for your customers.

This appliance is light weight, power efficient and durable. It is designed to operate on wet floors, rough edges, delicate surfaces like your computer. It has a total of seven attachments which facilitate the same features. It comes with a warranty of one year and a cash back offer if found unsatisfactory. You can be assured of the high quality of the appliance.

I would be happy to give you a demo at your office whenever it is convenient to you. You can call me anytime in this regard. Thanks for your time.

Regards,

Gita Mehta,

Sales Manager.